LAVISH Saturdays – Valentines Day Eve

Contrary to popular belief, Valentines Day is an occasion for single people.

True story.

How could you not have a good day on Valentines Day? Are you kidding me? It’s phenomenal! It’s like pizza, baby – good or bad doesn’t matter, there’s music in the air!

It’s an incredible vibe, do you know what I mean? Dancing in close to each other, just a couple of kids who enjoy a little something-something, trying to make it honest. I get it.

Have some opportunities for yourself. I’m sure you ladies love to be free, maybe go out and meet some hot guy who can dance, grind up on you, make you feel dangerous But Also Safe. Talking to you in languages you don’t understand, needing you, wanting you, taking you.

Guys are gonna have tons of opportunities to meet gorgeous ladies who are so aroused by Valentines Day that they’ll throw their inhibitions to the wind.

And who’s gonna catch ‘em?

Grab that net and catch that beautiful butterfly, buddy!

INFORMATION

Nights Open:
Saturday 13th of February, 9.30pm – 3.30pm

Dress code:
Casual dress code. Gentlemen should be aware of Melbourne standards

Location:
The Watermark Bar
800 Bourke Street, Docklands
Melbourne

Cover:
General Admission – $25
Guest List – $20

For Table Reservations:
To reserve a table, contact Jak Nguyen by email at jak.cityafterdark@gmail.com or by phone at 0430 170 091

For Guest List:
Guest list entry available at the door upon mention of Jak Nguyen

How to Catch the Flirtatious Butterfly

How do you get the girl who flirts with everyone in the club?

You either go all in or you fold.

An attractive girl gets a lot of attention, so they know how to flirt with people. The more they flirt, the more fun they are. The more love they give, the more they find people love it.

So you’re gonna have to deal with all of that.
If you’re really gonna do this, you either go all in or you fold. That’s all there is to it.

Be direct with your intentions. Stand out from the crowd of admirers and really push those boundaries.

‘Hey, you look great right now. I have to say, your ass looks amazing.’

Invite her to hang out another night.
Invite her to go out for drinks or back to your place.
Really push the directness of your intentions for this girl. I know you don’t want to hear this but if you’re gonna get anything out of it, you just have to deal with the fact that

If she doesn’t accept it, she doesn’t accept it!

This sort of girl doesn’t usually go for the passive type. So if you really want to set yourself apart, roll in with a bit more cockiness than usual. They really respond to that.

Right now she’s leading the sexuality of the interaction with the men around her. She’s making the decisions and doing the selecting which drives them wild.
So be a man and turn this dynamic around.

Be the one to give her compliments and good energy. Lean in, give her little kisses on the cheek, say ‘alright, that’s all you get…’ and then wink at her.
Or kiss her on the cheek and then go about your business.
Little stuff like that.

She’ll be like, ‘oh wow, where did that come from?’

And she’s gonna be chasing you a little and it’s gonna be a fun little dynamic between you two.
Like I said, you either go all in or you fold. So make your interest known to her.

‘Damn, you look really hot today. I don’t know if anybody’s told you that, but I just had to say it.’

Party Promoting 101

How do you make the same repetitive beats memorable? It’s by not settling for anything less than exceptional.

I’ve previously discussed the need to amaze people in an environment that already does so. Now you need to know how to achieve that.

• I understand you have a tonne of phone numbers that you text clubbing information to, or a mailing list that you email regularly. So when was the last time you actually phoned one of those numbers or personally emailed someone to ask how their night was?
• If the girls are clubbing, the boys are clubbing.
• Write a better press release. It’s very simple and it makes all the difference in standing out from the crowd. ‘Come party at the sexiest venue in Melbourne – PHAT BEATS! HOT GIRLS!’ is not a press release.
• Have you ever received bad press from a disgruntled clubber? What did you do about it? If you didn’t shake them down for more information you’re missing a piece of the puzzle.
• Are you aware of your sales team? And no, they’re not the people selling tickets or promoting to their friends. They’re the people on the street who are setting the trends and making it engaging to go clubbing and be involved with you. You should be appealing to them since everyone else follows their lead.
• Smile. Especially if you’re at the door.
• What are you doing that nobody else is? And don’t delude yourself about having the best service in the business.

These ideas have one thing in common:

Don’t Settle for Average

Be excellent to each other and make people experience the amazing by being exceptional.

A New Level Playing Field

Ladies.
Gentlemen.
I can’t say I approve of players. These men give the rest of us a bad image.
Perhaps they should just get a real hobby like everyone else. Might I suggest a cooking class or something?
Playing club bunnies is not what it seems.

Because here’s the secret…
Are you sitting down? Good.
What I’m about to reveal to you is mind blowing. It will significantly change your world view if you ‘get’ it.
Are you ready? Okay, here goes…

Picking up girls?
Meeting and connecting with women?
Is NOT an accomplishment.
It is not that impressive a feat nor is it worth bragging about.
True story.

Do you know why?
It’s because every single woman on this planet is vying to be seduced. They want to be swept off their feet.
They dream about the man who can make them feel desired and sexy.
They will actually convince themselves – let me repeat this for emphasis – convince themselves that you could be her dream come true. Trust me when I say that they will work hard to persuade themselves of this.
I have known women to go to extraordinary lengths to feel this way.

This lifestyle is not that difficult.
There’s no trick to it.
It’s like learning to drive a manual stick-shift – it’s a bit tricky at first, but no one makes a big deal of it when you finally get going.
Once you know how there’s really nothing to it.

I’m so confident in this that I challenge any man, no, every man to learn the gracious art of seduction. Subscribe to the feeds, as I’m sure women are just as likely to relate to how the game is played.

And it is so very, very easy…

Spam is not a Dirty Word, but it is Redundant

Detractors say that online advertising is a waste of time. Is this a valid argument? Does anybody click banner ads or read spam these days?

Well, I guess I just put my foot in my mouth with rhetoric, didn’t I? Perhaps I should have asked instead: does online advertising work?

And the answer is yes, but with exceptions.

The fact is that traditional online advertising has become less relevant: banner and pop-up ads are blocked, spam is bounced and reported.

That doesn’t mean the medium is flawed. It just means we now have the license to become more creative with advertising online.

Building communities, creating buzz and generating great content are the new social media. Many promotion groups are currently connected with Facebook – build a page, start a group, create a community and get people talking…

And that’s only the beginning.

It’s online word-of-mouth (word-of-mouse??), and it works because people with something to say are given the platform to do so. While they’re at it, they may as well talk about you and your night.
If you’re promoting a night, are you embracing this? Or do you still stick with primitive and outdated methods like flyering car windscreens?

I’d love to hear your opinions.

AUSTRALIA DAY EVE 2010 @ THE MOTEL – JAN 25th

Forever Fridays, Lavish Saturdays, DJ Fluke & B4 Dawn presents:

** AUSTRALIA DAY EVE 2010 @ THE MOTEL **

The M*A*S*H Project (outdoor area)
DJs Fluke / Jon Bling

RnB + Bling Bling (downstairs)
DJ Mike$, Kicks, Mich, Elcid, Slender + Mc Naps

* BBQ Available
* Large outdoor smoking area provided
* Dress for summer because every year its been 30+ degrees!
* Rain or shine – party will go ahead, there are umbrellas / coverage

Min 18+ Event. Management Reserves All Rights. Tix holders may be refunded if refused of entry

INFORMATION

Date & Time:
Monday January 25th, 2010 9.30pm – 3.30am

Dress code:
Smart Casual / Collars on Guys

Location:
The Motel
172 York St South Melbourne Vic

3 mins from the CBD, plenty of free parking

Cover:
$25 pre-paid tix / more @ the door
See your Forever, Lavish or Jump promoter/host for tix

Alternatively, contact Prilly at 0433 565 779

The Definitive Guide to Men

I’m at lunch with a close girlfriend of mine chatting about our love lives. It’s your typically ridiculous, over-analysing conversation featuring, ‘Do you think that when he said ‘A’, he really meant ‘B’?’

It’s a completely pointless but fun way to pass the time and forget that you’re an adult with responsibilities and a soul-sucking job.

We were talking about whether I should ask this guy I’ve been seeing if he wants to be exclusive (he’s hinting in that direction but he’s too afraid to be obvious) and how I should phrase it without freaking him out when my friend says,

‘Yoyo, you don’t ask a guy a question. You’ll just confuse him.’

I tilt my head to the side and wait patiently for her to finish her mouthful of Caesar Salad Wrap.

‘I’m really close to my brother,’ she continues, ‘and we talk pretty openly. Guys are terrified of rejection like, even more than us, and they hate being pressured. Asking them a question, even a basic one, is just way too much to handle. Think about it. Have you ever asked a guy something emotional and received the response you want?’

I realised that no, I’ve never gotten the response I want. Men always sweat profusely when put on the spot.

‘Guys are a lot more insecure than we think,’ she told me, as I nodded liberally. ‘Like, even the most basic scenario, ‘I love you. Do you love me?’ they’re off spinning into other directions like, ‘Does she really love me? Or does she just want something from me? Does she really mean it?’ Think about it. Often when you ask questions you just plant ideas into their head. Like, ‘Are you going to break up with me?’ just puts the idea that he should break up with you into his head. Then he’s like, ‘Oh. Maybe I should break up with her.’’

‘That’s so true!’ I exclaim.

‘Never ask them anything. Just phrase what you want and guide the conversation. Like, ‘I was thinking we should see more of each other’ and then just move on. If you asked, ‘Do you want to see more of each other?’ He wouldn’t know what to say. He’ll be evasive because if he says ‘no’ he’ll know he’ll hurt you, but if he says ‘yes’ you just might say, ‘Well, I don’t.’

I’m spellbound by the simple genius that was revealed before me.

‘It may seem manipulative but it’s really not. Men don’t like questions – they just like to feel like they have the answers. That’s how those smart women behind successful men stay happily married. They set up conversations so their husbands think they come up with solutions.’

image credit: http://i.telegraph.co.uk/

Absolutely fascinating.

Has anyone experienced this and would like to comment?

Going Team or Going Solo

Everyone goes out in their own style. Some like the drama of designer clothes, cameras and mass invites. Some like to sneak out of their apartments without telling anyone. Some of us like to generously pre-game. Some can nurse a warm beer the entire night.

These differences in style came to a head with an ever increasing number of party arguments I’ve had with Jak. The impasse every weekend goes like this: I want to go where my friends were going so we’d have a table and people to keep an eye on us. He wanted to go to a club just him and me, wingman style.

image credit: http://ydabondelli.wordpress.com/

I’m a group mindset person.

Jak is not.

Maybe I’m an apprehensive party-goer but I like to enjoy a club with preferably multiple groups of friends. And usually with someone who can get us past the door and/or provide us drinks.

If I’m going to a venue where I know the door people and I know how to get free drinks, I’m more than happy to break off into a smaller group. Otherwise, I enjoy catching up with my group of friends.

My party style opponent pointed out that a large group slows us down, takes longer to get in, requires us to keep track of everyone and makes it our problem when C**** pukes her lungs up on the sidewalk.

Most importantly, he noted it prevented me from meeting new people.

Me: Yeah, it prevents me from meeting complete strangers. Weird and creepy strangers.

Jak: It prevents you from meeting new and potential men because you’re always unapproachable in our group!

Me: I meet new people! I like to use my friends as a home base and go from there.

Jak: So you can’t even go out without some sort of group back up?

Me: It’s better to meet new friends through friends.

Jak: That’s just plain incestuous.

In the end the conversation went nowhere. I can see where he’s coming from about meeting new people, but I’m quite certain most of you will agree with me.

So what are your thoughts on this? Do you go out as a team player or do you prefer to go solo?

A Quick Blog-style Recap of New Years Eve

What a ridiculously eventful Melbourne New Years Eve, wouldn’t you say? Hope you had an awesome start to the year!

Although I do have to say I felt sorry for all the people who were out on the beach or had barbecues to celebrate the arrival of 2010. The thousands of gallons of water falling from every inch of the sky can dampen even the liveliest party people…

image credit: http://resources1.news.com.au/

And the folks on boat cruises, gosh, that couldn’t have been very cheerful!

Sensation

image credit: http://bradsnews.wordpress.com/

The massive white party held at Etihad Stadium was much loved by all attending. The organisers were very strict with their ‘sea of white’ dress code – I had friends who were turned away at the door because they weren’t wearing white shoes. White shoes!

Talk about a hardcore dress code!

Ocean Blue

Was wet and overcrowded. Wet because of the buckets of rain wailing on everyone and overcrowded because when it rains, everyone seeks the same little shelter there is. I felt sorry for the girls in the queue, shivering in the cold from being absolutely drenched in rain water. And why the TANG group persist in over filling their venues, I have no idea. It’s less fun and less profitable when you over crowd your night. I’m sure the people who stayed had fun, though.

K-Pop NYE @ Amber

Was, from what I can tell of the smoking crowd outside, packed full of guys. I like Korean Pop music as much as the next guy, but goodness me there were a lot of guys.

Lame.

That’s what you get when you promote yourself as having too many girls, Shigga! If you want repeat business and customer retention, you can’t promote a false product. These DJ-turn-promoter types are all the same.

Question: why were there so many people spending their New Years at McDonalds, KFC and Hungry Jacks? And even stranger, why am I so deliciously attracted to girls in white singlets and denim shorts…?

Food for thought.

And what an absolute delight it was to count down the New Year with Sun and Moon’s 1920s themed party privately held at La Di Da Lounge. My hosts were very professional organisers, and I found myself in a friendly and amiable crowd of late twenties folk who knew how to party! I was able to enjoy the Flagstaff fireworks from an awning, and the rain made the light show that much more dazzling. It was absolutely amazing.

And I don’t normally smoke, but for cigars I always make the exception. There’s nothing like a glass of scotch whiskey and a gratifying stogie to light up an evening!

On my way over to Melbourne Central to meet some people, I was attacked by a skinny crazy dude wielding a green lightsaber. It was completely unprovoked, and it was like being set upon by a wind-blown scarecrow, his arms flying in all directions!

I felt bad for putting him down, but he started it! I’m not one for low-brow humour, but I would be lying if I denied the thought to stand over him with a Darth Vader voice and say, ‘Who’s your daddy now?!’

Hmm. I’ve really got to get a professional photographer for these nights out. Or at very least get a digital camera… That’s the trouble when you’re having too much fun, isn’t it? Holy cow, I love my City After Dark!

What about you? What was happening with you on your New Years Eve?

Old Guys Trying to Attract Young Girls

As we head into 2010, the major challenge any nightclub promoter faces seems to be echoed in every discussion worth listening to: competition, fragmentation, and an aging customer fan base. This is heavily weighted towards a single demographic — males over 25 years of age.

So it’s with great interest that I watch the organisers discuss their long term strategies. After all, most promoters only intend to be in the game for a few years before heading off to focus on their careers or start a family. Many of them now appear to be in their late 20s to early 30s and many are, you guessed it, guys.

It’s a challenge that’s been around since the dawn of time: older guys trying to attract younger girls.

A number of groups are trying some interesting but reliable techniques: mixing high-end fashion and class, a little champagne and putting the target audience in a clean and safe environment at an upscale venue. That’s worked quite well for some groups, as it has taken several years and considerable effort to transform the atmosphere.

Of course, a little glamour in their promotion campaigns are always useful to support efforts.

Most ads have a strikingly attractive woman lounging alluringly, suggesting sexy sophistication and indulgence from the crowd involved. If you’re looking for the place to chill out and lounge, this is it.

You want some of this? You know where to find us…

Another group took a very different approach with an ad designed to touch the heart of nostalgia for music of a not-so-distant era. Old school, as it were. Relive the wild days when you were still fresh to the scene.

Damn, those were good times…

The two ads appeal to a slightly different audience. One group went for the traditional, openly sexy message and the other appeals to sentiment and loyalty to the venue. Both are targeting young women, a demographic that traditionally is the major draw card for most nightclubs.

Promote the venue as a place to let loose and have fun and you’ll do fine. Try the same message for a dodgy back alley venue and it’s going to deter a lot of potential customers. You can’t promote a false product. You have to make the facilities appealing, especially younger women.

Show me a venue with lots of excited young women mixed in with plenty of alcohol, and I’ll show you a place where men are likely to follow.

Happy New Year!